This is a constant theme amongst automotive dealerships, whether you are selling new or used vehicles. If you are unfamiliar with the term ‘ROI’, it stands for Return on Investment and is essentially the cost you spend per lead vs. the leads these costs generate. As a dealership, you are constantly trying to maximize your returns for the lowest possible cost. When Craigslist was a free posting service, this was much easier as you spent nearly nothing to advertise, helping to optimize your ROI. Then, a new era dawned and Craigslist began charging, creating a completely different system.
If you’re wondering if this did anything to lower Craigslist’s popularity or knock it down as the world’s #1 classifieds site, it did not. Not only is Craigslist still the most used classifieds site, it is still growing in popularity. To this day, the majority of internet users will check Craigslist first when they’re looking for a used or pre-owned car. This means that you, as a dealer of vehicles, must find a way to not only list your cars on Craigslist, but set them apart from the thousands of other ads.
As a premier Craigslist posting service for dealerships, Auto Classified Solutions specializes in setting your ads apart from the other ads. We are constantly changing and improving our ads while allowing you to customize your layout instead of being forced to use a premade template. While we do focus on getting your ads as close to the top of the searches as possible, we also feel it is important that the posts be attractive and simple. It is proven that having too much going on in an advertisement can actually repel people from that ad.
While every Craigslist user is different, there is a general rule to live by when considering how Craigslist users search for cars. The folks here at ACS have been involved in using Craigslist for car ads for many years and adjust to the changes as they happen. Our posting tool is versatile and can be used anywhere in the United States. If you’re looking for experts that can give you the best customer service and have excellent insight into using Craigslist for lead generation, then you have come to the right place.
While ACS is based in the Seattle area, we love hearing from people in Idaho, Wyoming, Texas, Utah, dealerships in the Midwest, dealerships on the East Coast and every other state in the country. Simply dial 888-910-6647 for more information.